say cheese, naomi

Why do models look so grumpy on the catwalk? It all started with Naomi Catbell in 1937. Here's what happened:

 

Photographer: "Say cheese, Naomi."

Naomi: "No way."

Photographer: "Come on. Give me  a smile!''

Naomi: "Over my dead body!"

Photographer: "What's the matter? Don't you like me?''

Naomi: "It's nothing personal."

Photographer: "Then what is it?"

Naomi: "What is it? Where is it?!"

Photographer: "Where's what?"

Naomi: "Look buster, I took this gig because I was promised something. So where is it?"

Photographer: "I don't know what you're talking about."

Naomi: "Look around you. We're in a cheese store."

Photographer: "Exactly. That's why I would like you to say cheese.''

Naomi: "I hate cheese. But there's someone who doesn't..."

Photographer: "Ah! You mean a mouse!"

Naomi: "Now we're talking."

Photographer: "I'm afraid I haven't got one."

Naomi: "Okay, that's it. This photo shoot is over."